Since 1977, Fasching has been Stockholm’s leading jazz venue and a stage for genre-crossing live music. A place with soul, warmth, and life. The audience has often come for the artists rather than the venue itself.

The goal was to make Fasching the reason to come, with an updated identity that both preserves its heritage and feels creative, inspiring, and accessible. Fasching is friction. It is the meeting between artists and audience that creates energy, movement, and warmth.

This led to the concept Generating Heat Since 1977. A tribute to the club’s heritage and vibrant present. The typography plays with the “–ing” in Fasching, and my own concert photography, with movement, warmth, and pulse, formed the foundation of the visual expression. The result is a living, rhythmic, and emotionally charged identity that makes people come for the experience itself.